Brand Management:The Preservation Society of Newport County

Responsible for creating the award-winning Newport Mansion brand identity and consistently carrying the brand through all printed materials. Advertising, kit folders, point of sale, way-finding signage, display banners, Visitors Center graphics, event graphics and marketing, and capital campaign materials.

“Put simply, Tom Roskelly is the right arm of my marketing department. Tom has played a major role in the majority of our branding and design work since the late 1990s. The current Newport Mansions  logo is just one of his major contributions. The sophistication and effectiveness of his work are outstanding.

You know what a challenge branding is for non-profits. Tom has displayed considerable dexterity in understanding our institution’s unique mission, vision, and values, and he tailors specific creative marketing opportunities to align with those goals. He is cognizant of the budget challenges cultural institutions are forced to operate within, and he develops approaches to address those challenges. Tom is an excellent listener and communicates clearly and effectively. I would strongly urge you to consider him for your long-term strategic communications needs.”