Archives for ALL Case Studies

Portsmouth Historical Society Adopts New Logo

 New Roskelly logo design for the Portsmouth Historical Society A new logo for the Portsmouth Historical Society, designed by Portsmouth resident and nationally-known branding expert Thomas Roskelly, was recently adopted by the Society board. Mr. Roskelly designed the award-winning Portsmouth’s 375th anniversary logo and is an avid supporter of Portsmouth’s history. “The new Historical Society logo symbolizes our town of Portsmouth and how important of a resource the society is,” says Roskelly, “our past is a vital part of who we are today and we need to preserve our historical homes, sites and documents for future generations. We believe this new
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Best Of Category Award

American Graphic Design and Advertising 29: At Roskelly Inc. we create memorable brands, always striving to understand our clients’ business, the environment in which they operate, their challenges, target audiences and what they’re trying to communicate. Using the input and feedback provided, we create an entire branding architecture, a name, a logo, a tagline, a campaign that accurately reflects the essence of the brand we are building, which resonates with their core audiences. The client is an important component of our creative process which helps us move from concept to successful implementation efficiently and effectively. Roskelly Inc. has a team
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Branding & PR Case Study: Bristol Animal Shelter

THE CHALLENGE: In May of 2008, The Friends of Foley was a small non-profit organization of animal advocates that came together to bring attention for the need for a new animal shelter in the town of Bristol, Rhode Island. The organization had an annual operating budget of $58K and a small active membership of four people. Without board rotation, leadership was waning and attendance at quarterly meetings averaged 50 percent. Simultaneously, the physical structure of the municipal shelter had become inadequate. Built on a landfill 33 years ago, the land had become unstable and the shelter’s foundation was shifting and
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What’s In a Name? Why, Everything!

When Shakespeare asked ‘What’s in a name?,’ he ended up carrying on about roses. When we’re asked the same question, we get right to the point –  ‘everything!’ The name you give your business or product will greatly impact how your business and products are perceived. It’s also a big part of how your business and products will be positioned in the marketplace. Why leave it to chance or your own ego? Sometimes, you’re just too close to your ‘baby’ to really see clearly enough to give it the name that will truly make it shine in the marketplace and
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Position Statements & Tag Lines

How you position your business and products is one of the most important parts of Branding Strategy. The right slogan or tag line can become as recognizable as your corporate logo. Over the years we have successfully created many tags lines along with company and product names. Below is a sample of some of our most recognizable tag line projects. Red Jacket Resorts:  A vacation spot for generations Mosquito Magnet:  Fatal attraction for mosquitoes Potter League:  enriching lives WinkFlash:  Sharing Lifes images Lila Delman Real Estate:  Opening Fine Homes to the World Barry Automotive:  Buy with the Barry Advantage Retreivex:
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Medical Service Brands

Medical services – it’s not a product or service that people traditionally think of as “branded.” After 30 years of quality service, Dr. George Kates understood the need for a brand, and asked Creative Director Tom Roskelly to develop a design for his pediatric dental office. Kates intended to sell his practice to another dentist, but wanted to maintain consistency with his patients. The new brand for Newport Pediatric Dentistry features a capital letter “N” in a sans serif font, giving it less formality. Worked into the letter are two toothbrushes as well as the image of teeth. The result
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Trade Shows Do Not Require SqueezeBalls – A Strategy Case Study

Gone to a trade show or expo lately? Did you leave with a bag of pens, water bottles  and other items? How many did you actually use? Companies spend hundreds to produce these promotional items, hoping to capture your attention and win your business. JHawk Builders wanted something bigger. With a promotion suggested by Roskelly, they raffled a 42” TV to visitors to their booth. Anyone scheduling a design consult who ultimately hired the design/build company received a free TV as well. The company quickly booked a great project due to the promotion. Much more effective than a squeezeball!
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Re-Branding The Potter League for Animals – A Branding Case Study

The Potter League for Animal has had the pleasure of working with Tom Roskelly for over nineteen years. In 1989, he designed what we believed to be the perfect logo for our animal welfare organization. In 2007 we returned to him and Roskelly Inc. amazed us by updating our logo, enhancing it and making it even better. His redesign brought our logo to the next level and strongly expresses the Potter League’s mission of a deep commitment to caring for animals, which enriches the quality of life in our community. Tom Roskelly’s originality continues to astonish. It is easy to
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More Recycling & Redesigning – Before & After

When to design, or redesign a logo? We see and interact with logos and brands daily, and watch some rise to excellence and some fail to obscurity. There are often good reasons not to change a logo, but to give it a face-lift, a contemporary evolution in the design. When a logo fails or just doesn’t make its mark, a completely new design concept is needed. Subtle design changes and evolutions are common among big brand companies who update their logos every couple of years with new changes-evolutions. Companies who make huge investments in their brands and profit from loyal,
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Recycling & Redesigning Logos – Before & After

When to design, or redesign a logo? We see and interact with logos and brands daily, and watch some rise to excellence and some fail to obscurity. There are often good reasons not to change a logo, but to give it a face-lift, a contemporary evolution in the design. When a logo fails or just doesn’t make its mark, a completely new design concept is needed. Subtle design changes and evolutions are common among big brand companies who update their logos every couple of years with new changes-evolutions. Companies who make huge investments in their brands and profit from loyal,
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