Fairfield-based insurance agency ACBI has just completed a re-branding project by Roskelly Inc.

1/20/2006

Fairfield-based insurance agency ACBI has just completed a re-branding project by Roskelly Inc. that included creating a new logo and applying it to all ACBI's visual identity needs and producing the content and design for the company's first website, www.acbi-ins.com.

ACBI offers sophisticated insurance products and services for successful businesses and high-net-worth individuals nationwide. The agency is affiliated with Connecticut Community Bank, NA, which has banks in Greenwich, Stamford, Darien, Norwalk, Westport and Fairfield CT.

The new ACBI logo was just chosen to be included in the current edition of the prestigious The Big Book of Logos. "We don't crate designs to win awards, noted Tom Roskelly. We focus on branding that helps our clients achieve their objectives. Because of that we win awards." The Roskelly Inc., with a experience of more than 25 years, provide a variety of corporate and marketing communications services, including advertising, branding, brochures, direct marketing, communications strategy, website development, press relations, public relations, publicity, special events, sales literature, writing and editing. Clients have included companies ranging from Fortune 500, GE, ATT, Reebok, to start-ups, professional service firms and nonprofits. "Our breadth of capabilities and experience is why ACBI chose Roskelly inc. to work on this major re-branding project for their company."

There's a lot of re-branding needed now for second and third generation businesses, or newer companies whose look and presentation has become dated. A rebrand done well can spark a whole new life for any company. The agency's philosophy is simple: to create a brand package that has a reason: to move an audience into action, to create a reaction, to inspire, to change, to educate, to buy, and to create a demand.

To see more of Roskelly's award-winning work visit www.roskelly.com