ProPointCS New Brand is Right “On Point”

3/11/2011

To keep pace with its expanding business service offerings, ProPointCS received a new name and logo from Roskelly Inc. and hit the mark.
 

Peter Andromalos, President of ProPoint Card Services, had a challenge on his hands. His local credit card processing company was growing and developing new business at national levels, but the logo it had been sporting since 2007 felt a bit limiting. ProPoint needed a new presence. It needed a redesign that would embody the company's burgeoning transition into national - and even global - territory. The name was also starting to feel constrictive, since ProPoint had recently expanded its offerings beyond credit card processing and into other services.

Andromalos knew his goal and that reaching it successfully would require the talents and knowledge of the right branding firm. He met Tom Roskelly, Creative Director for Roskelly Inc., through a business networking organization (BNI) and was familiar with some of the logos Roskelly had created over the years. After visiting Roskelly Inc.'s offices, "I could see the sheer energy and work involved in each individual mark. Tom's portfolio speaks volumes," says Andromalos. "Each logo is completely unique and fully tailored to its client; ?he just gets it."
 

After the decision was made to work with Roskelly, the redesign began with a structured, thorough questionnaire from the firm, seeking to understand ProPoint's current image and the direction they wanted to go instead. Roskelly then spent a great deal of time researching the competition and putting together an extensive selection of ideas. "He spent serious time up front learning who we were and where we're going," recalls Andromalos. One of Roskelly's initial suggestions was to shorten the name of the company to ProPointCS, which sounds clearer and is easier to remember and replicate. It also keeps the brand from being perceived as solely a credit card processing service by encompassing its increased offerings.

ProPointCS and Roskelly Inc. walked through many iterations of the logo before they found the right one: a stylized double "P" in black and green, forming a sphere. The new design illustrates the "Point" in the company's name, as well as the global feeling that Andromalos sought to convey. It gives the idea of being ahead of the curve, and it looks sleek, crisp, ?and modern, putting it in the same league as the logo designs of major national ?technology companies.

So far the response has been "overwhelming," says Andromalos. "We've had incredibly positive feedback in the time since the new look was unveiled, and I have nothing but good things to say about Tom's work and approach. Logo design is an abstract process, but Roskelly delivered just what we were looking for. We are very, very pleased with the results." ProPointCS plans to use its new logo in every medium possible in order to increase exposure and maximize its rebranding efforts, all-new color palettes, and even new  storefront office design elements at its headquarters.
 

About ProPointCS

ProPointCS is a national electronic payment processing firm specializing in offering customized payment solutions to its clients. ProPointCS offers a full suite of business payment services including credit card processing solutions, ATM sales & service, gift & reward programs, and ACH services. Founded in 2007, the company, with a strong emphasis in customer service, has doubled in size each year since inception.

Accounts under management include those ranging from the following industries; petroleum, lodging, restaurant, retail, wholesale, e-commerce, and B2B. ProPointCS is a member of ?the Better Business Bureau, to which it maintains an A+ rating.  Additionally, ProPointCS belongs to the Newport County Chamber of Commerce, the Greater Providence Chamber ?of Commerce, and Business Network International. For further information, toll free 877-306-1506 , or go to   www.ProPointCS.com
 

About Roskelly, Inc.

Roskelly Inc. Creative Brand Consultants, located in Portsmouth, Rhode Island, is a cooperative team of senior consultants that brings full service branding and marketing to its clients, including award winning logos, graphics design, advertising, copy, public relations programs, marketing materials, and web sites. For further information, telephone 401.683.5091 or go to www.Roskelly.com