Trade Shows Do Not Require SqueezeBalls – A Strategy Case Study

Gone to a trade show or expo lately? Did you leave with a bag of pens, water bottles  and other items? How many did you actually use?

Companies spend hundreds to produce these promotional items, hoping to capture your attention and win your business.

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JHawk Builders wanted something bigger. With a promotion suggested by Roskelly, they raffled a 42” TV to visitors to their booth. Anyone scheduling a design consult who ultimately hired the design/build company received a free TV as well.

The company quickly booked a great project due to the promotion. Much more effective than a squeezeball!