Archives for Marketing Articles

Build a Better Business Card

Have you attended any networking events lately? The stack of business cards on your desk or dresser attest to the fact that people still exchange business cards, despite new technology. Those cards can be one of your biggest investments. Sometimes this is all a potential client has that represents you.
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First Impressions

You only get one chance to make an impact. So many of us make judgments based on what we first see. Make sure you look like a serious company, and not just someone with a small side business. How can you make a good first impression? Arrive on time to
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You Get What You Pay For

Think it’s too expensive to hire a branding/marketing consultant? You know that free website that some companies offer? They are worth every penny. If you want to get results, you need to work with professionals who have experience in the field. That expertise does not always come cheap. Not every
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Hitting Your Target Market

Research shows that 80% of your business comes from 20% of your clients. The best way to increase revenue is to duplicate that 20%. Easy, right? It’s all about knowing your target market. Who are those specific customers that generate the most income? What if your business is burger stand
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Get SMART About Marketing

Those who fail to plan, plan to fail – Benjamin Franklin As a business owner, you might be reviewing your year-end sales and setting new goals for 2014. Did you follow through on all your plans for 2013? Were your sales as you hoped? During slow economic times, it’s tempting to
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