Archives for Marketing Case Studies

Branding & PR Case Study: Bristol Animal Shelter

THE CHALLENGE: In May of 2008, The Friends of Foley was a small non-profit organization of animal advocates that came together to bring attention for the need for a new animal shelter in the town of Bristol, Rhode Island. The organization had an annual operating budget of $58K and a small active membership of four people. Without board rotation, leadership was waning and attendance at quarterly meetings averaged 50 percent. Simultaneously, the physical structure of the municipal shelter had become inadequate. Built on a landfill 33 years ago, the land had become unstable and the shelter’s foundation was shifting and