Over time, a business goes through many changes. It might expand its services, change ownership or simply need to bring their image up to date to capture of attention of an ever-changing market.
A new or updated logo can bring a renewed energy to an organization. It can also elevate the company’s image in the public eye and lead to a higher level of professionalism.
It also provides a reason to make contact with current or former clients, to let them know of your changes.
One of the most important aspects for your business is selecting the correct name for your company or your products. Whatever you choose should evoke positive emotions while avoiding any negative connotations. It needs to be timeless, unique and meet the needs of your company. Finally, that name should be protectable and not infringe on the rights of third parties.
Newport’s Old Quarter
Main Street Gifts
Fogarty Festival of Flavors
Island Time Clothing
Friends of the Bristol Animal Shelter
A tag line provides a little extra information about you and your business, products or services. Also called a “positioning statement,” it provides the opportunity to suggest why your organization is different from the competition. For example:
ripples swim schools: Waves of Fun
icelighter: Turning Cold Calls HOT
Cottrell Brothers: Building on a Foundation of Excellence
Red Jacket Resorts: A vacation spot for generations
Potter League: enriching lives
simplafyi: wellness simply accessible
RISCA: Art is the Anchor
WinkFlash: Sharing Lifes images
Lila Delman Real Estate: Opening Fine Homes to the World
Mosquito Magnet: Fatal attraction for mosquitoes
Schaefer Marine: Legendary Strength
Barry Automotive: Buy with the Barry Advantage
ECOTOPE: Landscape Architects & Artisans
One Touch: Concierge Service Redefined
CityAve: The Smart Spot
Island Time Clothing: Change your Shell
ETCO: Old Values New Ideas
Newport’s Old Quarter: The Arts & Culture Neighborhood
Octopus Software: Get a Grip on Data
Local Hooker Rods: Professional Gear for Hardcore Fishing
Retrievex: Your Records Within Reach
Carnegie Abbey Club: An Exclusive Sporting Estate
JHawk Builders: Building with Distinction
Michaud Insurance: Insuring our friends and neighbors since 1974
A Corporate Identity, Brand, Logo, or Mark is more than just a design or a pretty picture to accompany your business name. It should tell a story about what your company embodies and your message.
A good story is a fact, wrapped in emotion, that encourages consumers to take a specific action. It should be simple and memorable. Make sure your logo tells the correct story.
Branding Case Studies
The difference is in the Results an agency brings to your project. The following Case Studies are provided to illustrate the results we've accomplished for our clients, and to give a glimpse into our process.