53 Madison Way, Portsmouth, Rhode Island, 02871-2249, USA
+1 (401) 683-5091

Brand Building

In creating a brand, Roskelly Inc.  seeks to partner with the client to produce the desired results.

Our goal is to provide you with a design that:

Evokes a positive response - shares the mission of your company

Avoids negative implications

Meets the needs of your company

Allows for flexibility - can be used in all media, all sizes, and in black and white

Timeless and unique

Protectable as a trademark

Brand Design - Evolution - Makeover - Rejuvenation

Over time, a business goes through many changes. It might expand its services, change ownership or simply need to bring their image up to date to capture of attention of an ever-changing market.
A new or updated logo can bring a renewed energy to an organization. It can also elevate the company’s image in the public eye and lead to a higher level of professionalism.
It also provides a reason to make contact with current or former clients, to let them know of your changes.


One of the most important aspects for your business is selecting the correct name for your company or your products. Whatever you choose should evoke positive emotions while avoiding any negative connotations. It needs to be timeless, unique and meet the needs of your company. Finally, that name should be protectable and not infringe on the rights of third parties.




Newport’s Old Quarter



Main Street Gifts

Fogarty Festival of Flavors


Octopus Software

ArchPoint Wellness

Island Time Clothing


Legacy Yachts




Friends of the Bristol Animal Shelter



Tag Lines

A tag line provides a little extra information about you and your business, products or services. Also called a “positioning statement,” it provides the opportunity to suggest why your organization is different from the competition.  For example:

ripples swim schools:  
Waves of Fun

Turning Cold Calls HOT

Cottrell Brothers:   
Building on a Foundation of Excellence

Red Jacket Resorts:   
A vacation spot for generations

Potter League:   
enriching lives

wellness simply accessible

Art is the Anchor

Sharing Lifes images

Lila Delman Real Estate:
Opening Fine Homes to the World

Mosquito Magnet:   
Fatal attraction for mosquitoes

Schaefer Marine:
Legendary Strength

Barry Automotive:   
Buy with the Barry Advantage

Landscape Architects & Artisans

One Touch:
Concierge Service Redefined

The Smart Spot

Island Time Clothing:
Change your Shell

Old Values New Ideas

Newport’s Old Quarter:   
The Arts & Culture Neighborhood

Octopus Software:
Get a Grip on Data

Local Hooker Rods:
Professional Gear for Hardcore Fishing

Your Records Within Reach

Carnegie Abbey Club:   
An Exclusive Sporting Estate

JHawk Builders:   
Building with Distinction

Michaud Insurance:  
Insuring our friends and neighbors since 1974

Corporate Identity

A Corporate Identity, Brand, Logo, or Mark is more than just a design or a pretty picture to accompany your business name. It should tell a story about what your company embodies and your message.
A good story is a fact, wrapped in emotion, that encourages consumers to take a specific action. It should be simple and memorable. Make sure your logo tells the correct story.

Branding Case Studies

The difference is in the Results an agency brings to your project. The following Case Studies are provided to illustrate the results we've accomplished for our clients, and to give a glimpse into our process.
View our Results Within Branding »