Have you attended any networking events lately? The stack of business cards on your desk or dresser attest to the fact that people still exchange business cards, despite new technology. Those cards can be one of your biggest investments. Sometimes this is all a potential client has that represents you.
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THE CHALLENGE: In May of 2008, The Friends of Foley was a small non-profit organization of animal advocates that came together to bring attention for the need for a new animal shelter in the town of Bristol, Rhode Island. The organization had an annual operating budget of $58K and a
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When Shakespeare asked ‘What’s in a name?,’ he ended up carrying on about roses. When we’re asked the same question, we get right to the point – ‘everything!’ The name you give your business or product will greatly impact how your business and products are perceived. It’s also a big
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How you position your business and products is one of the most important parts of Branding Strategy. The right slogan or tag line can become as recognizable as your corporate logo. Over the years we have successfully created many tags lines along with company and product names. Below is a
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You only get one chance to make an impact. So many of us make judgments based on what we first see. Make sure you look like a serious company, and not just someone with a small side business. How can you make a good first impression? Arrive on time to
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Medical services – it’s not a product or service that people traditionally think of as “branded.” After 30 years of quality service, Dr. George Kates understood the need for a brand, and asked Creative Director Tom Roskelly to develop a design for his pediatric dental office. Kates intended to sell
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Gone to a trade show or expo lately? Did you leave with a bag of pens, water bottles and other items? How many did you actually use? Companies spend hundreds to produce these promotional items, hoping to capture your attention and win your business. JHawk Builders wanted something bigger. With
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Think it’s too expensive to hire a branding/marketing consultant? You know that free website that some companies offer? They are worth every penny. If you want to get results, you need to work with professionals who have experience in the field. That expertise does not always come cheap. Not every
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Research shows that 80% of your business comes from 20% of your clients. The best way to increase revenue is to duplicate that 20%. Easy, right? It’s all about knowing your target market. Who are those specific customers that generate the most income? What if your business is burger stand
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Those who fail to plan, plan to fail – Benjamin Franklin As a business owner, you might be reviewing your year-end sales and setting new goals for 2014. Did you follow through on all your plans for 2013? Were your sales as you hoped? During slow economic times, it’s tempting to
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New Roskelly logo design for the Portsmouth Historical Society A new logo for the Portsmouth Historical Society, designed by Portsmouth resident and nationally-known branding expert Thomas Roskelly, ...
American Graphic Design and Advertising 29: At Roskelly Inc. we create memorable brands, always striving to understand our clients’ business, the environment in which they operate, their challen ...
A New Branded Site Makes It Easier for SENEDIA Members to Access Up-To-Date Information The Southeastern New England Defense Industry Alliance protects the interests of the defense and technology indu ...
When Birches Academy of Arts & Academics opened its doors in September 2012, the founders did an amazing job of pulling together a school out of thin air. Housed in the former Furniture World on R ...
Concerned about the growing drug problem in town, a group of Pelham, NH residents recently formed the Pelham Community Coalition (PCC). Their mission is to inform, educate and empower members of the c ...
Roskelly Inc. was asked to develop a logo for the Evelyn M. Howe Memorial Fund. When developing a logo, our creative team will start by better understanding the subject, whether it be a person, compan ...
Sometimes the success of your company is not due to the company, but your own achievements. At that point, you are building your own personal brand, and it’s time to capitalize on it. Pamela Riesenber ...
Patent attorney Dan Salehi knew he needed to make an impact as he launched his own intellectual property law firm. He was looking for a solid logo to make his new firm stand out from the many other of ...
Roskelly received awards for 20 exceptional logos from The American Graphic Design and Advertising #28 Thomas Roskelly, creative director and designer for Roskelly, Inc, received awards for 20 logos i ...
Undersea Science and Engineering Foundation, Inc. (USEF) approached Roskelly Inc. because they needed a simple, on-line presence in an effort to generate more funding and community interest in their p ...