Gone to a trade show or expo lately? Did you leave with a bag of pens, water bottles and other items? How many did you actually use? Companies spend hundreds to produce these promotional items, hoping to capture…
![Trade Shows Do Not Require SqueezeBalls – A Strategy Case Study](https://www.roskelly.com/wp-content/uploads/motif-strategy.png)
Gone to a trade show or expo lately? Did you leave with a bag of pens, water bottles and other items? How many did you actually use? Companies spend hundreds to produce these promotional items, hoping to capture…